Smart Grid needs a Facebook

By Elisa Wood
We think we know how smart grid technology will change the utility industry. But do we really?

Take a look at this documentary made in 1969. It’s a view of how the world perceived the coming Internet (It’s also a pretty amusing look at how sexist our society still was at that point.) http://andrewsullivan.theatlantic.com/the_daily_dish/2010/04/before-the-internet.html.

While the film gets some concepts right, like online banking, it misses the Internet’s most world-changing benefit, the democratization of information — the production, distribution and consumption of data by everyday us, free from gatekeepers.

The film also misses the pizzazz and the fun of the coming Internet. There is no You Tube, no Google, no Wikipedia. And look at the kids. They are playing with physical toys. Why isn’t the Mom yelling at them for being on Facebook all day?

The Internet’s emergence – and our misunderstanding of what it would become – may provide hints about the future of smart grid. After all, many parallels exist between the two.
The Internet offered up democratization of information; smart grid promises democratization of electricity, giving consumers the ability to control at their fingertips power production, distribution and consumption. Indeed, if smart grid’s vision plays out to its fullest, you in essence become the power plant. Your in-home generators produce power that is stored by your plug-in electric vehicle, and your home computer controls the electricity distribution. The end game is energy savings and lower costs.

Some argue that the smart grid revolution will have a more profound impact on how we live than did the Internet. The megawatt, after all, is more powerful then the megabyte. Without the megawatt, the megabyte could not be.

Forty- years ago we had a pretty bland vision of the coming Internet. Had we been worried then about getting people to use the Internet – the way we now worry about getting them to use smart grid devices — we probably would have plumbed the depths of behavioral psychology for strategies. We would have asked: Can we get people to use the Internet if we show them that their neighbors do? How about if we demonstrate to them how much money the Internet will save them? Will they shop on the Internet if we explain to them it is better for the environment than driving to the store?

And, of course, all of that hand-wringing would have been a waste of time. What did it take to get people to use the Internet? Some really smart kids in dorm rooms with bright ideas: Bill Gates, Larry Page, Sergey Brin, Mark Zuckerberg and the like.

The electric power industry needs its own crop of dorm room geniuses that will find ways to make the smart grid irresistible to the consumer. If they emerge, maybe the next generation of parents will be lecturing their kids to get off the kilowatt zapper and go outside and play. After all, you can’t spend your whole day eking energy savings from the house.

Elisa Wood is co-author of “Energy Efficiency Incentives for Businesses 2010: Eastern States,” available at www.realenergywriters.com.

The utility of the future? Think shopping mall

By Elisa Wood

April 1, 2010

The energy world is about to turn upside down. With the coming of smart grid, the electricity consumer becomes the electricity seller; the passive home appliance becomes the active energy manager; the grid repairman becomes the grid itself.

Such an upheaval means that the energy world needs to start thinking about a new business model, says a recent report by IBM Global Business Services Energy and Utilities.

The fact that IBM is advising the energy industry is itself a point of interest, yet another signal of the new market opportunity emerging within the energy arena for information technology. This opportunity has drawn the attention of not only IBM, but also CISCO, Google and many others.

So how does IBM see the energy business model changing? First consider what it has been for the last century: a grow-and-build model. This model brought universal electrification to the United States. Utilities encouraged more and more consumption, and they built power plants and transmission to the far corners of the nation to serve the growing demand.

“The success of this strategy was remarkable. In the United States for example, from 1920 to the mid 1960s (excepting the period of the Great Depression), usage increased at seven percent annually – about five times the rate of usage of all forms of energy combined and three times the rate of economic expansion in general,” says the IBM report, “Switching perspectives: Creating new business models for a changing world of energy.”

But today we no longer need such expansion. The grow-and-build model is obsolete, yet continues to be used by utilities. As a result, utility stocks, which in the 1940s-1960s significantly outperformed the Dow Jones Industrial Average, now lag well behind.

Instead of expanding their territory, utilities are being called upon to change their product — to offer energy that is more efficient and clean and service that is more consumer-friendly.

Smart grid technology can help utilities meet today’s imperative. But it brings with it a new and complex relationship between customer and utility. This is because smart grid allows consumers to control energy usage via a home computer. Heck, their appliances can control energy usage without the consumer doing anything. And with increased use of solar energy and other distributed technologies, the home also becomes power plant and storage facility for the electric utility.

“Companies willing to tackle industry model innovation and sit at the nexus of new complex relationships among business partners and customers will be well positioned to create and capture new demand for emerging products and services. Strong growth in revenues and profits – albeit accompanied by some risks – is achievable in multisided business models because of the embedded network economies of scale (i.e., margins increase with network size),” says the report.

IBM calls this new business model “a multisided platform.” What does it look like? Think shopping mall.

“Manufacturers, retailers and shoppers all benefit from having a single location where they can meet and transact business. A wider variety of stores and services brings more shoppers; more shoppers bring higher sales volumes for manufacturers and lower costs for retailers (and, in theory, also lower prices for shoppers). Thus, some element of network economy is bundled into the shopping mall value proposition. The platform owner (the mall operator) extracts some of this value in the form of rent to store owners and, in some cases, service fees to shoppers,” says the report.

If indeed this is the future, it won’t be embraced quickly or easily by utilities, which are notorious for their caution. For those who do move forward, here is some of what IBM advises.

Be sure your current customer base is sizable enough to ensure that you get a meaningful head start.

But don’t hurry. History has shown that later movers may actually benefit from standing back from the first wave.

Time the announcement of your new business model carefully to avoid shocking long-time constituencies or alerting rivals too soon.

Consider corporate culture changes that will ensue.

What might this new model mean to the utility business? A new kind of grow-and-build. Except this time the industry will not conquer the frontier with power plants and transmission, but information technology. See the full report here: http://www-935.ibm.com/services/us/gbs/bus/html/ibv-electric-utility-innovation.html?ca=rss_bcs

Visit Elisa Wood at http://www.realenergywriters.com/ and pick up her free Energy Efficiency Markets podcast and newsletter.

Next: The wattcom boom

By Elisa Wood

June 11, 2009

I was at a meeting about three years ago where state energy commissioners and power plant developers were debating new market rules, some to take effect almost immediately, others five years out. A wise commissioner looked around the room and said something like: “All that matters are the immediate rules because everything will be different in five years. In fact, most of you won’t be working for the same company you are today.”

Lo and behold, he was right. When I think of the people at the meeting, most are already elsewhere – and only three years have gone by. Some of the companies they represented, major players in the fossil fuel arena, are struggling for survival. And where is the commissioner who made the statement? He now works for a wind energy developer.

Who will be the new, big market entrants in the next five years? Here is a clue: More and more energy announcements that come across my desk are not from energy companies. They are from IT companies: Google, Hewlett Packard, IBM.

This makes sense given that a necessary marriage between IT and energy must occur for the development of the smart grid and user-friendly energy efficiency devices. Clearly, the IT world sees opportunity in energy.

Farah Saeed, a senior consultant for Frost & Sullivan, put it this way: “In the coming years, competition expects to intensify as non-energy related IT focused companies expand their presence in the utility sector. Companies such as IBM, Cisco, Oracle, and HP acknowledge the fact that Internet-enabled grid applications present opportunities to serve the utility market. Networks developed to support AMI [advanced metering initiatives] technologies such as home area networking (HAN) and backhaul networks, as well as enterprise software to support asset management, invites the expertise of IT technology pioneers.”

I’m predicting a “wattcom” boom. Okay, maybe the name is corny. But catch up with me in five years – probably less. Let’s see who’s in the room.

Visit Elisa Wood at www.realenergywriters.com and pick up her free Energy Efficiency Markets podcast and newsletter.

Googlifying the electric grid

By Elisa Wood

February 12, 2009

If you showed Alexander Graham Bell cell phone towers, he’d be stumped. But if you let Thomas Edison tinker with our electricity grid, he’d know just what to do — not because of his genius, but because electric transmission has changed little since Edison’s day. Telephone technology advanced; electricity did not. So says the Department of Energy. http://www.oe.energy.gov/1165.htm

Thus, we are now playing catch-up and pursuing a new, smart grid. This means we will incorporate digital technology which, among other things, allows for two-way communication. The grid will speak to us and we will speak back through our actions. The average householder will know the price of power as it constantly changes throughout the day, and based on the information, choose when to buy it.

The implications to society are huge. Like the Internet, which democratized information retrieval, the smart grid opens doors for new control by the common folk, in this case over energy management, now the domain of remote utilities and grid operators. Collectively, we will determine what kind of energy the nation uses and when. In a sense, we all become energy policymakers through our purchasing choices.

So it’s no surprise that Google, whose goal is to “organize the world’s information and make it universally accessible and useful” announced this week that it will step in and help with the smartening. Google is not an energy company, but it understands how to make information retrieval user friendly – and this will be crucial to the success of the smart grid. http://googleblog.blogspot.com/2009/02/power-to-people.html

John Petersen, chairman of the environmental studies program at Oberlin College, understands this need for simplicity in communicating energy concepts, as he shows in his creation of the Energy Orb. In today’s Energy Efficiency Markets podcast (www.realenergywriters.com), Petersen discusses Oberlin’s trial and error in getting students interested in managing their energy use. Initially, the college set up a website that monitored dorm energy use with colorful charts and graphs. But Peterson quickly realized it was too “techno-geeky.”

So taking a page from Ambient’s Stock Orb, a ball that glows different colors to show stock market activity, Petersen developed the Energy Orb. The glowing balls are placed in dorms, so students can pass by and see the buildings power consumption in real time. Red means high consumption, green is low. There is no need to get online and analyze charts. The Orb reveals the immediate truth. Dorms compete against each other to maximize efficiency by watching what their orbs say.

The Energy Orb is just one way we can googlify energy information management. Many other pilot projects are in the works that simplify information retrieval and encourage people to conserve. We’d like to use this space – and our weekly podcast – to feature some of these smart grid experiments. We invite you to submit them for consideration to realenergywriters@comcast.net

Visit Elisa Wood at www.realenergywriters.com and pick up her free Energy Efficiency Markets podcast and newsletter.

Energy Efficiency Markets chooses its favorites of 2008

By Reid Smith
January 8, 2009

We appreciate the entries submitted for Energy Efficiency Markets’ first annual ‘best of’ contest. It is difficult to select winners in an industry that is burgeoning with innovation. We hope you find our selections as intriguing as we did. Please continue to email us (realenergywriters@comcast.net) about interesting projects – we’d like to highlight them periodically in our weekly newsletter:

1. Best appliance: Energy orb

Remember the mood rings we wore as kids? The stone changed color depending on how we felt. Here is a variation on the theme: an orb that signals the energy mood of a building, glowing angry red when energy use is high and green when consumption is low. A kind of smart meter, this crystal ball helped Oberlin College students cut back by 56% on energy use in their dorms. What’s interesting is that the kids don’t pay energy bills – still they responded to the magic ball. http://features.csmonitor.com/innovation/2008/12/18/power-meters-help-homeowners-track-and-cut-their-energy-use/

2. Most innovative public policy: Connecticut

Connecticut tends toward gutsy moves when it comes to energy policy. The state is embracing innovation to reduce its electric rates, which hover around the second or third highest in the nation. We like Connecticut’s energy efficiency certificate or “white tag” trading program, which takes a page from the successful renewable energy certificate market now in several states. Companies, colleges, hospitals, factories and others earn the tags or credits for their energy reductions. They then sell credits to utilities or others who need them to meet state energy efficiency mandates. http://www.incisivemedia.com/energyrisk/Environmental_Risk/PDFs/Spring2008/7_EnvRisk_EnergyEfficiency.pdf

3. ESCO: CMC Energy Services

The health of any industry depends on truth in advertising. If the efficiency industry overstates what it can achieve, consumers will quickly lose faith. That is why we like the honesty in CMC Energy Services’ Home Energy Tune-uP®. The company calls it a pay-as-you-save residential energy audit program; it identifies the group of improvements in the home that will truly pay for themselves when financed. The whole house audit takes into account how various improvements interact and change your payback. If you install insulation, and you also get a new heat pump, less scrupulous auditors will calculate insulation savings based on your old, inefficient heat pump. That overstates your savings. CMC adjusts its audit to take into account the new heat pump. Consumers get a realistic picture. CMC also uses home inspectors to do the audits, rather than contractors who may have a natural conflict of interest. http://www.hometuneup.com/

4. Demand-response: Energy Curtailment Specialists

The DR market has several emerging players that deserve credit for growing use of the resource. We had a hard time deciding who to choose. We finally selected Energy Curtailment Specialists because of its intelligently packaged “Power Pay.” See http://www.ecsgrid.com for the company’s plain-talk pitch, one that avoids most of the jargon peculiar to demand response programs. FAO Schwarz and the Hyatt Regency are among recent converts to the program.

5. Transportation: Google

Google made a product that is so popular its name has become a commonly used verb. Now the company turns its attention to greening the world. Among other things, Google has a fleet of plug-in hybrid electric vehicles (PHEV) at its Mountain View headquarters for employee use. Following a seven-week experiment, Google announced some impressive performance from its fleet. The PHEVs averaged as much as 93 MPG average across all trips, and 115 MPG on city trips. http://www.google.org/recharge/. Will we eventually “PHEV” instead of drive?

6. Green building and construction: Pairing of green energy and efficiency

Here we honor not so much a company but a concept: the efforts by renewable energy companies to get customers to pursue all cost-effective efficiency before buying green energy. For example, California-based3Degrees, which markets renewable energy certificates (RECs) and carbon offsets, starts by analyzing a building’s carbon footprint. If it finds strong efficiency potential, 3Degress contracts with a third party to take on the project. http://www.3degreesinc.com. Chevron Energy Services offers a good example of successfully pairing solar and efficiency at three campuses of Contra Costa Community College. The $35.2 million Northern California project includes a 3.2-MW solar power generation system, efficient lighting and energy management systems, efficient heating, ventilation and air-conditioning, and high-voltage electrical system replacements. http://www.chevron.com/News/Press/release/?id=2008-01-31

Visit Reid Smith at www.realenergywriters.com and pick up his free Energy Efficiency Markets podcast and newsletter.